London-based product designer specialising in user interfaces and design direction, passionate about cross-functional collaboration and knowledge sharing. Figma and Sketch plugins developer. Design mentor. Smart home enthusiast. My friends call me Sasha.
Elsevier is a top global provider of scientific, technical, and medical content and tools, supporting researchers, healthcare professionals, and institutions worldwide. As a senior designer at Elsevier, I design products to facilitate authors', editors', and publishers' experience. I'm learning a ton every working day.
Beacon → Imagining the future of freight forwarding
I designed a freight tracking service at Beacon Technologies, a digital freight forwarder. Our goal was to increase transparency in the freight industry using advanced tracking technologies for real-time shipment monitoring and data analytics for cost reduction. This work required tight collaboration across multiple teams and stakeholders. The firm raised $15.6M in funding from investors, including Bezos Expeditions and several venture capital firms.
I spent three productive years at the biggest classified service in the world, with 50+ million monthly active users.
There, I worked on several projects, including Avito's design system and an HR Information System for 3000+ Avito employees. We received the Best Intranet Award in 2020, a great accomplishment for our team and one that I'm extremely proud of.
I also designed Avito Work, the company's job board business vertical and had a great opportunity to develop an enterprise Figma plugin, Narrator. I initiated and expanded a series of design meetups within the company.
I designed a versioning system for Sketch files and improved the UX of the design assets hand-off app. I enjoyed working in a close-knit team that emphasised rapid iterations and had deep technical expertise.
I developed a Sketch plugin to adjust layer proportions. My primary objective was to gain a deep understanding of the Sketch plugins ecosystem. The simplicity of the code ensures Formr's compatibility with the latest Sketch versions.
"Creating digital products", a one-day workshop for the Product University.
Mentorship
A
I approached Sasha to discuss my portfolio, experience, and my chances of getting a job in a foreign company. I was also very interested in learning about life in another country and the difficulties I might encounter.
Sasha answered all my questions in great detail and sincerely, without rushing. He told me about his experience, shared insights about the hiring process in a foreign company, we discussed my goals and I shared my portfolio. Sasha went through the portfolio studying each case, leaving valuable comments.
I'm very grateful for Sasha's openness and expertise. This session helped me not to be afraid of the next steps, to understand what exactly and how I can improve in order to get a job in a foreign company.
Anastasia sr product designer
In 2023, I worked with Sasha as my mentor while switching into product design. Together we built a portfolio case, a focused growth plan, and I later completed an internship. I'm now a product designer at a large company, working on WB Stream (our videoconferencing service). What helped most was Sasha's practical guidance and the way he pushed for structure and momentum during an uncertain transition.
